iWhite Colour Correcting Range
- Amazon ads
- PDP image design
- Amazon A+ design
- PDP image design
- Amazon A+ design
As part of the New Product Development (NPD) process for the iWhite Colour Correct Mouthwash and Serum, this project was identified as an ideal opportunity to refresh the brand’s ageing PDP structure. The new design framework was first introduced with this range, with plans to roll it out across the wider iWhite range of products at a later stage.
As this launch coincided with Amazon Prime Day, it was decided that the new products would receive a targeted push. The results were a resounding success, with significant engagement and strong sales performance.
Amazon ads.
PDP Images (iWhite Colour Correcting Mouthwash).
Amazon A+ (iWhite Colour Correcting Mouthwash).
